News Media Audit
What is a News media audit?
Rastraneeti provides a cut-throat news media audit service to its clients and customers to gain the highest outreach. If you’ve never worked with a planned communications firm, public relations manager, or publicist before, some of the terms we use may be unaware to you. Do you know what a news media audit is and why it’s an essential part of securing top-notch coverage?
A news media audit is a research tool used to examine where and how your organization has been covered before, as well as where and how your competitors and topics of proficiency are being discussed by the media. When done well, a news media audit will unwrap specific sectors where you have a chance to “own the discussion” and be seen as a notion leader from a media outlook.
What does a news media audit focus on?
If your establishment has received any media reportage in the past, no matter how minor, a news media audit will inspect that reportage. When auditing past characteristics, it’s essential to evaluate what features of your establishment pulsate most with journalists, producers, bloggers, and editors. The news media audit will also inspect what pieces have been most shared or buzzed about and will assess how well past coverage communicated your organization’s intended key messages. Armed with this information, it’s viable to identify the parts of your public relations strategy that should be adjusted to maximize the quantity and quality of your media hits.
Equally important is an assessment of your competitors and the news or trending topics in your field and market. A high-quality news media audit pulls your competitors’ media coverage to get a sense of the narratives that gain interest in your field. It also reveals which reporters, publications, and websites and are active in your market, and cover topics of interest to your audience. Finally, it gives you a sense of areas of the conversation that your competitors are effectively owning, and areas where your organization has an opportunity to become a leading expert.